House of Icon

House of ICON explores the beauty of interior design in all its forms. From the clean lines and practicality of Scandinavian design to the bold colours of maximalism, and everything in between, House of ICON showcases products for residential and hospitality projects.

Taking over the Grade II listed Shoreditch Town Hall, design and lifestyle brands will have the chance to occupy expansive chambers, atmospheric basement areas, rooms with original features, and even a grand Victorian auditorium to showcase innovative products covering furniture, lighting, rugs, textiles, accessories and more.

Featuring topical talks, immersive installations, brand activations and pop-up shops, step into the House of ICON.